The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and it establishes new consumer privacy rights for California residents and imposes significant new duties and obligations on commercial businesses conducting business in the state of California. Consumer rights include the right to know what personal information a business is collecting, selling, and disclosing about them; the right to deletion; the right to opt-out of the sale of personal information; and the right not to be discriminated against (written as a business duty).