ITechLaw eNews, October 2009                                                                 Sandra A. Jeskie, Editor in Chief 

New ITechLaw Column Helps You Get the Most Out of Networking Opportunities

As you might know, ITechLaw's mission is to "create unparalleled opportunities for international networking and exchanging knowledge and experience with experts and colleagues around the world." To help you get the most out of networking opportunities at ITechLaw events, we recently asked Larry Bodine, a prominent business development advisor, to provide regular columns to the eNews on topics that would be of interest ITechLaw members. Last month, Larry reported on "Business Development with Online Social Networking." This month, Larry’s column looks at "How to Make Networking Events Work for You." This column is of particular interest to members planning to attend ITechLaw’s upcoming annual European conference in Brussels on November 5-6, 2009. Enjoy.

Marketing Tip:
How to Make Networking Events Work for You

By Larry Bodine, Esq.*
Apollo Business Development

Networking works best if it is done with "marketing aforethought." Here’s your game plan for an effective networking event.

Where to Go

The best meetings for networking are the ones your clients and referral sources go to. Every person in business belongs to a trade association. Simply ask your clients what meetings they go to and suggest you join them. At the meeting, have your client introduce you to others (who are prospective clients). If anyone asks what you’re doing there, tell them you want to learn the industry better, to meet people and to ask questions.

Bar association meetings can be a great source for referrals – if you’re a litigator and you attend bar meetings to meet transactional lawyers, or you can meet out-of-state lawyers who may call you when they have a matter in your city.

Making a Plan of Action

Most people erroneously think networking is shaking as many hands as possible and spreading out as many business cards as possible at an event. This is incorrect. You should go to an event with the aim of having one or two meaningful conversations – that’s it.

A premeditated networker going to an event checks the membership or attendee list ahead of time, and highlights 3-5 people to meet. That way he’s not walking into a huge room full of people he doesn’t know. At the event, the networker asks the president to introduce him to a few of these targets.

Additional Tips

● Come early to meetings and stand by the table where nametags are handed out. Let everyone at the meeting see you are there. Say hello to everyone you know.

● Have the staff working the desk identify the people you are looking for.

● Pick out whom you're going to sit with and put your purse/jacket across the chairs at the table.

● Introduce yourself to the speakers and get their business cards; briefly chat them up about the topic they're speaking on. Do this at the front of the room so everybody can see you attended the meeting.

● If possible, bring a second person from your law firm to the meeting and have them do the same thing; be certain that you split up from the second person and sit at separate tables and talk to different people.

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*Article appears courtesy of Larry Bodine, Esq., Glen Ellyn, (Chicago) IL. He is a business developer with 18 years experience who helps exclusively law firms attract and keep more clients. He can be reached at 630.942.0977 and

Pillsbury Winthrop Shaw Pittman LLP Signs on as New ITechLaw Silver Global Sponsor


ITechLaw wishes to recognize the generous sponsorship of Pillsbury Winthrop Shaw Pittman LLP, which recently signed on as a Silver Global Sponsor of ITechLaw. For more information on how to become a sponsor please visit ITechLaw online.

Overflowing Rooms and Enthusiastic Knowledge Sharing at ITechLaw's Recent Signature CyberSpaceCamp®* Programs in Brazil

The CyberSpaceCamp® program is ITechLaw’s own intensive legal seminar geared towards young technology lawyers who want to boost their know-how as well as seasoned practitioners who would like to learn more about the area of technology law.

(Sao Paulo faculty and organizers, pictured from left to right: Paulo Brancher, Barretto Ferreira, Kujawski, Brancher e Gonçalves Advogados; Manoel Pereira dos Santos, Fundação Getúlio Vargas Law School; Sajai Singh, J.Sagar Associates; Esther Nunes, Pinheiro Neto Advogados; Sandra Jeskie, Duane Morris LLP; Mônica Guise, Fundação Getúlio Vargas Law School; Leandro Pereira, Fundação Getúlio Vargas Law School; Daniel Babinski, Fundação Getúlio Vargas Law School)

Held recently in both Rio de Janeiro and Sao Paulo, Brazil, the curriculum presented the basics of information technology law and then built on those basics through extended lectures covering cutting-edge topics such as outsourcing, privacy, litigation and comparative international law.

For general information on this program please contact Sajai Singh or visit the program website.

(Pictured Left: André Giacchetta, Pinheiro Neto Advogados)

*  “CYBERSPACECAMP” is a registered trademark of International Technology Law Association.

ITechLaw Member Spotlight

Click here to submit your member news.

ITechLaw President, Dr. Ursula Widmer, spoke in Geneva, Switzerland, on October 12th at the WIPO 10 Year UDRP Conference. She spoke on the panel "Identity and Dispute Resolution on the Internet – Looking Ahead" about copyright and trademark infringements and dispute resolution for social networks.

ITechLaw member Dr. Truiken Heydn published a book together with Dr. Frauke Schmid-Petersen and Dr. Irini Vassilaki on the Enforcement of Intellectual Property Rights. The book provides practical guidance on claims, procedures and enforcement of intellectual property rights under the implementation of the Enforcement Directive and, in particular, addresses cross border enforcement of intellectual property rights.

The eNews Sampler: Brief Monthly Updates

In addition to ITechLaw's quarterly online law journal for members, the eBulletin (requires log in), ITechLaw often provides 1-2 short articles in the eNews each month. eNews articles not only cover brief legal updates but also give members an opportunity to share their unique professional experiences as they relate to ITechLaw.

ITechLaw encourages members to contribute to its publications. To submit your articles, please contact us. Submissions are subject to editorial discretion. Articles not used in eNews may be used in the eBulletin and vice versa.

ITechLaw Welcomes Its Newest Members!


Organization City, State

Astrid Auer-Reinsdorff

AUER Rechtsanwaltin Berlin

Michael Baldo

Michael Baldo - Attorney at Law Venice, CA

Janek Blankensteiner

Nordea Bank Copenhagen

Carl Dotremont

CMS DeBacker Brussels

Truiken Heydn

teclegal Habel Rechtsanwalte Partnerschaft Munich

Linda Liitola

Attorneys at law Borenius & Kemppinen Ltd Helsinki

Bradley Newman

Ogilvy Renault LLP Toronto

President's Column, by Ursula Widmer

Dear ITechLaw Members and Colleagues,

ITechLaw is a leader in serving and connecting the technology law community. The next step to continue doing so is our upcoming Annual European Conference, which will be held in Brussels on November 5-6 and which will be full of cutting edge panels and unique networking opportunities.

The conference will feature IT experts from industry, government and law firms, including speakers from the EU Commission, Google, Microsoft, Fujitsu and the World Intellectual Property Organization (WIPO). The speakers will bring their expertise from the four corners of the globe.

The program, with fourteen panels and over 50 speakers, will offer detailed insight into important industry topics, including: The Impact of the Global Economy on Technology Transactions, Green Standards in ICT procurement, Healthcare IT, Cloud Computing and Social Networking.

There will be working sessions of all of the Association's Law Committees, which focus throughout the year on particular projects and provide an ideal opportunity to get involved in the operation of the Association and to work with colleagues involved in a specific practice or geographic area. ITechLaw’s Law Committees include the E-Commerce, Data Protection, Outsourcing, and Intellectual Property Committee.

Our Local Representatives from around the world will be meeting, as well as the ITechLaw Women’s International Network (I-WIN) and ITechLaw’s In-House Counsel Committee.

There will be many opportunities to network especially at the Welcome Reception featuring a tasting buffet of Belgian cheese on Wednesday, November 4 at the Brussels Courthouse, a formal Gala Dinner at the famous Comic Strip Museum on Thursday, November 5, and a Closing Reception on Friday, November 6, held at the local café Le Roy d’Espagne.

I hope to meet you soon in Brussels!

With my best regards,

Ursula Widmer
ITechLaw President

Supernova 2009
December 1-3, 2009
San Francisco

Discount for ITechLaw Members

The Supernova conference explores the transformation of business, law, and society in the Network Age. Now in its eighth year, Supernova brings together executives, thinkers, and practitioners to make connections, discuss emerging trends, and discover innovative new ideas and companies.

Supernova is produced by technology law professor and Obama Administration advisor Kevin Werbach, in partnership with the Wharton School of the University of Pennsylvania. This year, Supernova is offering a special Continuing Legal Education "conference within a conference," exploring the cutting edge intersection between technology and law.

The track is co-hosted by Santa Clara University's High Tech Law Institute. Topics to be covered include: Use of social networking tools in the workplace, unforeseen copyright implications of Web 2.0, how the Obama administration's policy initiatives will affect the development of new technology, the role of online intermediaries in trademark disputes, implications of the National Broadband Plan, privacy in the age of location-based services and more.

Speakers and panelists will be drawn from top law firms, the in-house legal departments of leading technology companies, and premier law schools.

The legal track will be of interest to attorneys focusing on intellectual property or technology, telecommunications, and government relations, as well as businesspeople who wish to stay abreast of the latest tech law developments in a stimulating, interactive environment.

For no additional fee, legal track participants can attend all sessions at Supernova, including networking events with top-level technology entrepreneurs and executives.

ITechLaw members receive a $200 discount off the conference registration. Enter the priority code: gen01 on the
registration page.

Supernova plans to offer 6 hours of CLE credits in California and New York for attorneys attending.

Continued Thanks to ITechLaw's Sponsors

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Reach Technology Law Attorneys Worldwide and Support ITechLaw

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please download our Global Sponsorship Prospectus
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